It is literally a small app contained inside the WeChat ecosystem. What Are WeChat Mini Programs?Ī WeChat mini program is a special tool that doesn’t really have an equivalent elsewhere. Speed of reaction in China is a much bigger deal than in most other countries. The fact that you can do customer service in a WeChat service account is extremely convenient for your customers. Service accounts are great for businesses looking to develop repeat buyers by making the most of an ongoing relationship with your brand. A service account is less about interest in your brand, and more about converting leads and maintaining a relationship with existing customers. These come in as push notifications directly into a follower’s chat. You can broadcast 4 times a month to your audience with up to 6 articles per broadcast. Content for service accounts is a little different. With a WeChat Service account you can set up a WeChat shop and take payments. This is the hub of the of your WeChat business. These have the power to deal with e-commerce, customer service, API integrations and even CRM. WeChat service accounts are the e-commerce home of your WeChat campaign. Brand building and putting out content is the game here. They work really well in a way that Instagram feeds are often used – high on entertainment value, but no direct e-commerce. We see subscription accounts work really well for influencers, public figures and bloggers or niche enthusiasts.
Subscription accounts are open to individuals as well as Chinese businesses (but not overseas businesses). It doesn’t want WeChat turning into a Twitter-like situation where there is so much re-posting that you reach overwhelm. WeChat feeds your subscription folder with the most recent posts – hence the once a day limit. These updates g0 to the user’s subscription folder inside WeChat and the user won’t get a push notification. Your WeChat subscription account can publish daily to your audience. Think RSS feed, news feed, Facebook business page or Instagram for influencer use. The subscription account is the content account for WeChat.
Wechat official account service professional#
That professional page works in WeChat as a subscription account. It is not a regular personal account – as you could have a personal facebook account, and then also a professional page in your own name. Jargon : ” Official account” means a registered account used for business or the promotion of content. Our checklists help you decide which mix is best for your business. It is about the goals you set for your online campaign and the business you do. This is not an ” either or” type situation. It became the your everyday companion The Big Options For Your WeChat Campaign: WeChat dominated by adding features quickly The Short Story Of WeChat Taking Over ChinaĬhinese consumers skipped computers and went straight to mobile Communication in China became really easy and efficient and the app snowballed from there. WeChat made speaking via message so easy that it just felt normal very quickly. It was designed to avoid typing in Chinese (which is really hard), so it is super easy to send voice messages. It is cheaper, quicker and easily more efficient than a home internet connection. You use all the everyday features you need before you walk out of the store. You bypass computers and prefer a smartphone. You don’t need a laptop and an expensive home internet subscription. Having a smartphone and a SIM card became the norm. People don’t usually see that smartphones are cheap in China. The Secret About Smartphone Usage In China
I was still using WeChat as a default chat app with everyone I met in China.
Wechat official account service series#
We have an in-depth series of articles covering almost every aspect of WeChat. It dominates Chinese internet use and has mostly replaced cash. If you want to sell in China, or promote your business, then you need to use WeChat, but should you use an WeChat Official Account Or WeChat Mini Program? Once it was a lesser known “Chinese only” chat app.
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